Digitalization is among the key elements that lead to a company’s growth. It can be more than the reduction of old fashioned paper and using computers to log info – it is about setting up a new way of doing business that focuses on customer satisfaction, internal interaction, and the move details. It is about being better, gaining presence over organization spend and making decisions with appropriate numbers, and also connecting your entire team into a common mission that drives worldwide growth.

This can be a dynamic procedure that improvements the ways corporations create and capture worth in the marketplace. It can also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive posture, firms must be constantly aware of digitalization’s effect on their BMs and the encircling business environment.

To explore the impact of digitalization on a firm’s BM, qualitative empirical info were gathered from 12 interviewees doing work in two unique industries, vehicle and marketing. Due to the fact that both equally industries are seen as a different organization models, this research design and style allowed for a great in-depth comparison of how digitalization impacts the building blocks digitalization of a business of the firm’s BM.

The selection interviews revealed that in the media sector, the impact of digitalization was felt the majority of clearly in relation to value creation and benefit capture factors. This was generally due to the fact that the mass media industry locations strong focus on the customer channel, thus causing digitalization to have an early on impact on the company’s BM.